Imaging
Air Strap seeks picture-perfect comfort

The Premise. If you’ve ever experienced the common vacation activity known as “the walking tour,” you may be familiar with some of the hurdles which come with trying to document it. Traveling with a camera can be cumbersome and annoying, yet having the ability to look fondly back on memories of past trips can deem the activity “worth the hassle”.

The Product. Not to be confused with an awesome accessory for your best air guitar, the Air Strap has many hopeful photographers and photography enthusiasts looking forward to a more comfortable future in photo capturing. While traditional straps rely on a single important benefit like ‘coming in the box for free’ many users have found them painful and hard-to-adjust. The folks at Custom SLR hope to remedy this with a wide, lightweight neoprene alternative that helps avoids the dreaded sweaty neck and shoulder syndrome.

The Pitch. Custom SLR keeps the campaign video simple following a photographer taking shots around San Francisco while the narrator points out the strap’s advantages — comfort, quick loosening to facilitate framing the shot, and air holes that let the strap breathe and dissipate the kind of sweat a hardworking photographer can work up.

The Perks. A $25 pledge nets an Air Strap and Laptop Strap Attachment, which is a pretty good deal compared to some of the more professionally oriented slings. From there, rewards escalate to include a number of other accessories. They culminate to include a free dinner in San Francisco (sorry East coasters, transportation is excluded).

The Potential. The camera strap is a commodity item, often thrown into the box. On the other hand, there are a number of higher-end products such as those from Black Rapid that offer a place at your side and conveniently allows you to quickly position to grab a shot. The inclusion of a laptop case adapter, though, should provide some added utility, appeal and value.

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