Automotive
Babeep braces brains to remember backseat babies

The Premise. As summer approaches, there are dangers that we must deal with that are related to heat. Cars heat up extremely quickly when left out in the sun. Many parents absentmindedly leave their children behind in hot cars, resulting in dangerous conditions for the child. 

The Product. Babeep is an alert device that reminds parents, guardians and babysitters to check their cars before locking up and walking away. This Israeli product plugs directly into the car’s outlet and even has a USB port on the side for charging phones. When the car starts, the Babeep flashes green. When the car is turned off, it flashes red and plays a prerecorded baby sound to remind the driver that a baby is onboard. 

The Pitch. Babeep’s campaign is riddled with terrifying facts of child neglect and death rates. It even features a news story of one such incident. The campaign video shows a dramatization of this occurrence that makes the vignettea little bit more horror than informational. Still, the campaign does a great job in creating a sense of urgency for this product in parents and guardians. Babeep is looking to raise a huge $300,000 in its month and a half long Indiegogo campaign.

The Perks. Early backers will receive the Babeep for $35 or $38 at a regular price. Higher tiers offer multi packages for families with several cars. The highest tier at $15,000 promises to donate 500 Babeeps to new moms in hospitals across the country. Lower tiers have an estimated delivery date of March 2015. 

The Potential. As the campaign explains, there are several ways that parents have tried to battle the leaving-the-kid-in-the-car problem, but none are effective when the driver is distracted. Some are simply tags that the parent is supposed to remember to use, like the Baby Bee Safe, but how is a parent going to remember a piece of plastic if they can’t remember their own kid? Others are more high tech like the ChildMinder which senses if a child is in the back and then beeps if the child separated by the parent by more than 15 feet. The Babeep seems to be the simplest, most effective of these options. It requires little action and works automatically which is perfect for the kind of parent or guardian who might accidentally leave their child behind.