Cycling
Bicyclick shows that a bike pair divided against itself cannot stand

The Premise. Without kickstands, it’s difficult to keep your bike upright. In addition, when parking a bunch of bikes together with family and friends, one strong breeze can cause a domino effect of falling bikes. No one enjoys untangling bikes that have fallen over.

The Product. Bicyclick is a clever little product that screws into the side of your bike handle. Bikes using this product can click into one another to them upright. The product also comes with a rubber strand that holds down the brakes so that the bikes don’t roll away together. Bicyclick is designed to fit together bikes with handles of different heights and can attach as many bikes as possible. Its completely black and discreet meaning that when its not in use, you won’t even notice it. Different versions make it possible to connect to a variety of handles.

The Pitch. This charming campaign video features soothing Irish music while the creators talk about the pitfalls of fallen bikes. They show the Bicyclick doing its thing with tons of different types of bikes on all different kinds of terrain to display how versatile it is. Photos of the product in action permeate the rest of the campaign. Bicyclick hopes to raise $25,000 in a 45-day Kickstarter campaign. 

The Perks. One Bicyclick costs $25 or two for $42. The product offers different types of attachments for different kinds of handlebars. Estimated delivery is set for October 2014. Reward tiers reach up to $700.

The Potential. For those without a kickstand or those who have had trouble using a kickstand, Bicyclick is the way to go. It’s perfect for couples, families, bike tours or anyone who travels in a pack. It’s great that it attaches and stays on the handlebar, making it easy to use and transport. For many, this product doesn’t seem super necessary, but for outdoorsy types and those who live in California, like the creators, Bicyclick will certainly come in handy. 

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