Cycling
Cycle Guardian alerts riders to motorist threats

The Premise. As people choose to ride their bikes more and more, car on bike accidents have been on the rise. Sometimes cars don’t realize how close they get to bikes and vice versa. Accidents like this can be deadly for the cyclist.

The Product. Cycle Guardian is a cyclist protection system. This product attaches to the seat pillar of the bike, just below the seat itself, and emits a sound when the bike is too close to a car. The sound can be just a regular tone or can be programmed to play the cyclists favorite tune. Either way, it acts as a warning for those on the road to keep a safe distance.

The Pitch. The Cycle Guardian video features a short cartoon dramatization of the product doing its job. The rest of the campaign talks about bicycle safety as well as the creator’s passion for cycling. It would be helpful to see an actual photo of the product, instead of just drawings which is all the campaign shows. This British product has a goal on Indiegogo of £30,000. 

The Perks. For the product, backers have a choice of only one tier that offers a first production-run of the Cycle Guardian at a donation of £49. This product will be available before the official product launch and is characterized as a “limited edition” product.

The Potential. Bike accidents happen all the time and are one of the few drawbacks of cycling instead of driving. Helmets can only do so much when an accident occurs, but the Cycle Guardian takes the interesting approach of attempting to prevent accidents. It is unclear from the campaign if the tone emitted will be urgent and loud enough to warn drivers who may not have their windows down. The Bright Bike system uses bright LED lights to alert drivers, which is effective, but mostly only at night, but being able to detect threats seems to be the wave of the future.

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