Kids/Babies
DiDi puts an iPad in a teddy bear’s tummy

The Premise. Stuffed animals are a staple for any child’s box of toys. Most, however, are limited in the interaction that they have with children, showing them how to cuddle but not much else.

The Product. Powered by iPad, DiDi is an interactive teddy bear system. Using an app, an iPad, and special touch toys, DiDi teaches kids the fundamentals of eating healthily, brushing their teeth as well as the fundamentals of reading. The iPad fits right into the body of the bear so that kids can use the touch screen to play or cuddle with DiDi without the iPad at night.

The Pitch. The DiDi video shows a little girl playing with her bear and all the different ways that the bear can be used.  The rest of the campaign shows the myriad of accessories that the bear comes with how they help kids with their reading skills. DiDi is shooting for $25,000 in 30 days on Kickstarter.

The Perks. The limited reward tiers offer early backers the DiDi package for only $25. This includes the teddy bear, Magic Touch toys and another stuffed bunny. The regular price is also $25 but doesn’t include the extra toy. Each teddy bear comes with the app needed to power it. Estimated delivery date is currently set at August 2014.

The Potential. We’ve seen a lot of these super teddy bears lately. The ZiBear is similarly powered by a device, though it isn’t directly connected to the bear. The ZiBear lets parents program what they want the bear to say. DiDi is interesting in that the touch screen is directly on the bear, giving kids the added visual aspect of the toy. It is also specifically a reading tool, which is a perfect way to get kids to learn how to read by incorporating their reading into playtime. One crawback to DiDi, though, is that only kids in iPad households can use the toy. However, the cost of the bear, app, and related accessories is relatively low which partially makes up for needing an iPad to use it. All in all, DiDi seems like a fun learning tool for kids and will certainly be entertaining as well as educational.