Connected Objects
Out There: Disco Dog LED vest lights dogs up, alerts strangers to lost dogs

Out There is a feature that highlights weird, wacky or woeful projects.

Pet owners love their dogs almost beyond comprehension. And most would do anything to make sure that their dog doesn’t get lost.

patent-claimedThe Disco Dog combines a pet owner’s fashion frenzy with function. The vest comes equipped with 256 LED lights that can be controlled from an accompanying smartphone app. It lights up in different colors and patterns allowing owners to show off just how sassy their dog can be. Best of all, if the dog strays too far from its owner and loses Bluetooth connectivity in the process, the vest will automatically say “Lost dog”. The app allows complete control over what the vest says when the connection is good and includes options for customized text or even advertisements!

Disco Dog should consider changing its name to Humiliated Dog. The number of dogs that will probably end up donning this weird light show is slightly upsetting, even if that number is only below 10. Disco Dog’s only redeeming feature is the “Lost Dog” mode as that actually serves a useful purpose. Otherwise, pet owners may want to consider sparing their pooch the humiliation and preventing them from becoming walking billboards for advertisements. If not, backers can have their own for a ridiculous donation of $300 for the smallest size with estimated delivery set for November 2015. Disco Dog is looking for $15,000 in funding. Before contributing, however, please look at the sad little dachshund in the campaign wearing the vest with an expression of ennui and reconsider donating.