Connected Objects
Fitlime cuts off juice, puts the squeeze on laziness

The Premise. If it wasn’t for distractions such as work and the family, fitness would be so much simpler. Well, okay, the TV, video games, smart phone, computer, social networking, iPad and various other gadgets might have a little something to do with it too. What if there was an electronic device that could assist people with restricting such distractions?

The Product. The Fitlime Air System is a combination of hardware and software that is ironically used to keep you from some of your favorite hardware and software. A bland black loxkbox prevents use of videogame consoles while the app is used to restrict permissions on phone or tablet apps such as games. The key for the lock device can be left with a trusted friend until workout goals are completed. Fitness goals are registered in the app by the user along with the offending gadgets of distraction; the company is planning to integrate with popular exertion tracking apps and devices such as RunKeeper and the Jawbone UP.

The Pitch. The idea for the product came to founder Trevor McGerri back in 2011 while working toward his dentistry degree; the aspiring oral doctor struggled with the newest gadgets distracting him from his fitness goals and studies. The campaign video hits on the idea of distractions interfering with fitness goals by using 1960s Woodstock-style music and a guy who zones out with his smartphone when it’s time to say his name. The point is accentuated by a woman who rolls off the gym treadmill while answering her ringing smartphone. Of course, as soon as someone says they’ve never heard of such a thing, a McDonalds-style lawsuit will be splashed all over mainstream headlines on just such an event.

The Perks. Before you have the privilege of self-denial, you’ll need the discipline to send at least $74 to the campaign, which is the price for a console. This includes the hardware locking device and a remote to unlock it plus apps to connect up to 10 devices, Depending on which tier a backer selects, the estimated delivery date would be anywhere from March to May of 2014

The Potential. From the time of Odysseus and the sirens, we’ve known that precommitment can be a powerful aid in resisting temptation. More recently, we’ve seen sites such as Stickk that require you to pay money when you miss certain goals. The Aim hardware device is similar in concept to Bob, designed to control tasks such as TV watching and game playing for kids. It, like the Aim, is ineffective for battery-controlled devices such as the iPad. Fitlime is trying to set straight tech junkies, game addicts, and those who tend to get wrapped up in TV, the Internet and social networking to the point of losing track of the time once they get started. But the veneer of prevention that it provides doesn’t appear to be enough of a deterrent.