Connected Objects
Gaming toothbrush invites kids to a dandy Grush saga

The Premise. Getting kids to brush their teeth might as well be pulling teeth. Whether it’s because they just don’t want to or because of the association with an approaching bedtime, enforcing good dental hygiene often becomes an intense battle of wits and perseverance.

The Product. Parents can now rejoice with the arrival of the gaming toothbrush, or Grush. This children’s toothbrush is chock full of motion sensors and accelerometers, designed to work in tandem with any Android and iOS devices to turn brushing teeth into a fun game. With multiple games to choose from, young brushers can chase monsters out of their teeth, conduct an orchestra, or groom cute animals while really fighting the true enemy: plaque. The brush has replaceable heads so that money can be saved when it’s time to change out the toothbrush, and the Grush also records data on how children are brushing their teeth. That data can be used by parents to know how children are taking care of their chompers and to show to the family dentist so he or she has a clear picture of the child’s brushing habits as well.

The Pitch. Grush co-Founders Ethan Daniel Schur and Dr. Yong-Jing Wang give a quick demonstration of the Grush and what it can do for everyone in the family, including the dentist. Outside the video, Grush gives a solid breakdown of what to expect from the games and how the device works. Grush wants to raise $50,000 to develop both the platform’s software and hardware.

The Perks. Parents can get a Grush Brush with 2 replacement heads, access to all of the games and the cloud storage for brushing data for at the early discount of just $30. Parents with multiple children can get a double pack for $115, while developers who want to create new features for Grush can get a developer kit for $360. The Grush system is expected to launch in March 2015.

The Potential. The Grush isn’t about to make children stop asking for an Xbox One or a PlayStation 4, but really kids just want to interact with the world and have fun. These two principles are what the Grush is about from the user perspective, so kids won’t mind that they’re brushing their teeth at the same time. However, as with any new toothbrush, one concern is the availability of replacement brush heads. Pediatric dentists will probably keep a handful of these at the ready to deal with their most stubborn customers, while parents will gladly pay up just to not have to argue with kids on a nightly basis. However, as with any new toothbrush, one concern is the availability of replacement brush heads.