Accents
Geco Hub organizer crams small items into its grabby grid

The Premise. Keys, bags, phones and other things are essential items for leaving the house. Most people opt to use a special bowl or shelf for their varied accoutrements, but their items tend to get messy when all thrown in the same place. Other storage systems that hang on the wall keep those important accessories in place, but can also make them difficult to access.

The Product. Geco Hub offers a way to keep your accessories handy, but organized at the same time. As the campaign refers to it in a way that tugs at the heartstrings, it is the “home for things without a home.” Using a series of rubber pegs and circles, the hub holds your stuff without poking holes into anything. The shelf is easily assembled and can be adhered or screwed into the wall. This organizational accessory comes in different sizes and colors including black, blue, green, pink and white.

The Pitch. Geco’s campaign starts with a video showing the different ways the product can be used and configured to make different patterns with the colors available. Simon Lyons, the British creator, is a little bland if charming enough in the video. The rest of the campaign shows different design possibilities for the wall fixture and details exactly what the reward tiers offer. Geco hopes to raise £35,000 in their 35-day Kickstarter campaign.

The Perks. One Geco Hub, which is a 5×5 unit, goes for £25 with an estimated delivery date of October 2014. Other perk levels offer different sizes of the hub up to a 15×15 unit for £269. Reward tiers go all the way up to £540.

The Potential. Other products out there have attempted to solve the whole key and letters by the door problem. Most approach it from a more direct stance like the InterDesign Key and Mail Rack that has hooks and a shelf specifically meant for key rings. The Geco Hub is more versatile in what it can hold and, according to the campaign, can hold a great deal of weight. This nifty product is also great for tools or even bathroom accessories making it valuable all over the house. While a little expensive, the Geco Hub is a cool and multipurpose addition for any home.

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