Smartwatches/Bands
Glance hugs a watch’s band to deliver inconspicuous intelligence

The Premise. Smartwatches are the go-to gadget for 2014, it seems. Big companies are starting to jump in, people are already buying them, and they are bringing out the most of other connected gadgets in a way that is convenient and easy to use.

The Product. At first glance, the Glance is a sort of fake-it-until-you-make-it smart watch. The device hugs the band of any wristwatch and offers a display that can show text messages word by word or identify someone calling so that a conversation doesn’t need to be interrupted unless truly necessary. However, the Glance has even more functionality under the surface, sending out auto-texts when a response is warranted but can’t be typed out at the moment, controlling other smart devices with simple gestures, and even locate a missing phone by calling it automatically.

The Pitch. Keeping it short and sweet, Glance Team shows off all of the device’s key features in a brief video that confidently sells Glance as more than a discount novelty smartwatch alternative. Some other features, including that Glance is waterproof, are touched on later on in the campaign materials alongside the technical specifications and hardware details. Glance Team wants to raise $150,000 CAD in order to finalize all of the designing and manufacturing. Stretch goals are available: At $300,000 CAD, the option to engrave a message on the Glance will be unlocked. At $500,000 CAD, Windows Mobile and Blackberry compatibility will be added on top of the existing iOS and Android functionality, and at $750,000 CAD, a microphone and speaker will be added to every Glance.

The Perks. A Glance is available for $70 CAD and should arrive to backers in October of this year. An advance version is available in September for $700 CAD and a stylish sterling silver edition is available at the end of the year for $1,000 CAD.

The Potential. As an entry point into the smartwatch market, Glance will suffice for some people. It offers a surprising number of features but still isn’t quite as fully-fleshed out as a typical smartwatch might be. It is, however, still a cost-effective solution for calls and texts, and the auto-text feature is great for those that can’t always pick up a phone and send a text out right that minute for whatever reason. It’s a simple concept that looks right at home around the standard watchband, but as the competition begins to become less expensive, the temptation of an upgrade may steer consumers away from Glance.

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