Safety
GunBoxLive sends forewarning of firearm finagling

The Premise. Gun safety in the USA has proven to be seriously lacking. Every year there are thousands of gun-related deaths, most of them accidental and preventable. The worst part is, people don’t know that their guns have been accessed without their permission or stolen until it is too late.

The Product. GunBoxLive is a gun safety system that connects to your smartphone. It alerts the user to which specific gun has been accessed, if the case has been moved, if gun has been accessed, removed or put back into the case. The app also provides immediate options to dial 911, report the gun stolen or show the map location of the weapon. GunBoxLive MD3G is a small device that works with any gun case roughly the size of a USB flash drive. The GunBoxLive HGC1 is a smart case with the device already built in.

The Pitch. GunBoxLive really goes for the shock factor in its campaign video with a sad and not-so-subtle dramatization of an accidental shooting involving two small children. The rest of the campaign follows suit with sad photos and even sadder statistics of gun violence. The developer is looking for a relatively ambitious  $100,000 goal in its 60-day run on Indiegogo.

The Perks. The GunBoxLive MD3G device goes for an early price of $279. The HGC1 smart case goes for $359 with estimated delivery dates of October 2014. Reward tiers include service member discounts for policemen, firemen and military personnel and go all the way up to $13,500. As expected for any device that uses a cellular connection, there is a subscription charge. The first year of the app is free, but each additional year costs $60 for one year, $100 for two and $120 for three.

The Potential. GunBoxLive offers a smart way for gun owners to keep track of their firearms. Its options to call 911 and show if the gun has been removed or not puts it above existing smart gun cases such as the Gun Box. While the campaign video may be a bit sensationalist, the issue it addresses is serious. The added cost of renewing the subscription for the app, however, may deter backers. Many gun owners may simply opt for a locked box, but particularly those with kids will certainly see the benefits of the GunBoxLive.

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