Nutrition/Hydration
Hey Joe, where you goin’ with that brewing mug in your hand?

The Premise. Coffee can, unfortunately, make or break a meeting, lecture or work event. Without it, it’s hard to focus and getting anything done becomes extremely difficult. While most schools and offices recognize this by providing cafes and coffee carts in house, that cup of java is not always right at hand.

The Product. The Hey Joe Coffee Mug is a convenient way to get that caffeine dosage for hardcore coffee addicts. It looks like any normal travel mug and is tall and black. The mug comes with small cartridges of coffee and with the push of a button will brew a cup of coffee. It is designed so that drinkers are welcome to use their own coffee as well. The temperature can be regulated with the push of the power button and the coffee brewing is powered from a rechargeable battery on the bottom of the mug. Cleaning is easy since the coffee is relatively contained. One simply needs to fill the mug with water and soap and then press brew sans coffee cartridge.

The Pitch. The campaign video really stresses the environmental friendliness of the product. It goes through statistics for how many disposable coffee materials people consume and how the Hey Joe Coffee Mug cuts down on that waste. In addition, the coffee cartridge package comes with seeds so that when the coffee grounds are used, one can plant them to grow into flowers. Hey Joe is looking to raise $20,000 in a 30-day Kickstarter campaign.

The Perks. Early birdies will receive the travel mug for $39. For $49, backers will receive the mug in black. At the $69 level, backers have the choice of color for their mug and also get 40 coffee cartridges so that they can start brewing. Reward tiers go all the way up to $10,000 with estimated delivery in November 2014. 

The Potential. Coffee convenience has become a thing of concern in recent years. The ever-popular Keurig machine has made it possible to brew one cup at a time easily. This type of machine, however, leaves behind little plastic cups of waste. Other products, like the highly touted AeroPress still requires a source for hot water. The Hey Joe Coffee Mug is the first of its kind that can brew on the go and regulate temperature. This product will certainly be a staple for all caffeine addicts with hectic schedules.

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