Imaging
Miggo cradles your camera, goes from strap to wrap in a snap

The Premise. Smartphones have made photographers of us and it’s a lovely thing. Paradoxically, as photography becomes more a part of us, we’ve become less willing to take pictures with our cameras. Let’s face it, convenience wins for most people in most situations. A DSLR might snap a better shot, but ain’t nobody got time for lugging that thing around.

The Product. Miggo helps make your DSLR or mirrorless camera a bit more convenient while protecting your precious. It’s a camera strap which can be wrapped up around your camera to protect it like a camera case, allowing you to throw it in your day bag rather than carry an additional camera bag. Made of impact-absorbent neoprene foam and Lycra, Miggo comes in a variety of colors and designs. Depending on your preference for a camera around your neck or around your wrist, the product comes in four versions: Strap & Wrap DSLR, Grip & Wrap DSLR, Strap & Wrap Mirrorless and Grip & Wrap Mirrorless. Its smart design even incorporates a pocket to keep track of your lens cap – something that tends to vanish as quickly as socks in the dryer.

The Pitch. Miggo makers, Ohad, Ran, Yuval and Guy were award-winning developers and designers of camera bags when they witnessed the shift in social behavior: people were leaving their cameras—in their bags – at home. A video convinces why Miggo is your camera’s best amigo, and midway through features Ohad, Yuval and Guy who show us many prototypes and tell us they need backers to help fund the initial production to bring Miggo to market this June. Further down the page, they show you how to use a mouse cord to measure your camera in order to see if it’s Miggo compatible. There’s also a gallery of early sketches and prototypes along with project necessities like a 52-year old sewing machine, a pink chair and cookies which presumably kept the project going.

The Perks. For early birds, pledges of $30 secured amigos for 200 cameras – a backer reward which sold out quickly. Today, you may contribute $35 or $40 to net either a Grip & Wrap or Strap & Wrap Miggo of your choice. For a $200 pledge you can custom design your Miggo pattern and have your name heat pressed into any one of the four styles.

The Potential. Miggo dual identity offers a lot of appeal, helping to cut down the bulk that often convinces those who purchase excellent imaging products to forsake them on the go. While ideal for photography enthusiasts, this product may not be as appealing to advanced amateurs who like to bring spare lenses and even batteries along to shoot with. But for the one-lens wonders out there. it could be the colorful cushion that becomes the go-to way to carry and coddle your camera.

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