Music
MixerFace musical interface helps make any place your studio.

The Premise. You’re off making contacts, getting demos out, and, generally taking the world by storm, when you’re suddenly hit with the need to record a song or demo. There’s no way to get to a recording studio and you feel your inspiration fading. What to do?

The Product. The MixerFace is a musical interface that allows you to get studio-quality sound from recordings made with your laptop, tablet or smartphone. It allows you to bypass these devices’ usual audio inputs, and plug an instrument or pro-quality mic in, directly.

The Pitch. The inventor knows his stuff, referring to factors that define a quality recording, like mikes that are optimized for professional sound, and that mobile devices don’t have them. The interface is built on the proven platform of the Hi-Fi M8, the best amplifier that CNET has ever tested according to the presentation. The well-produced video parodies a movie trailer, right down to the dramatic music, and trademark clichés: “In a world…, One man…,” and so on. It provides an extremely concise, professional and knowledgeable pitch, albeit, a rather thin presentation.

In other words, you get a lot of reasons for using the MixerFace, but not a lot about the product itself. This is partially remedied, however, with a comprehensive list of technical information, like its Li-Polymer battery, low-noise boutique pre-amps, 48v phantom power, product compatibility, and a ton of other specs that will leave the layman’s head spinning.

The Perks. There are two unique aspects to the the products perks — an early early-bird price, and an incentive for referring friends. The regular reward price is $349, but early birds can take delivery on the first day of spring (March 20th), or on tax-day for $279 and $299, respectively. And for you referrers, there is the opportunity to earn free equipment like other instrument interfaces, MixerFaces, and studio monitors (speakers) if you get your friends to spend at least $500.

The Potential. This product depends on third parties’ recording apps. The presentation includes a list of musicians/professionals that endorse the company’s other products. These two details alone are enough to make the seasoned studio rat a bit leery. But, it must be said, while there are other interfaces that sell for as little 50 bucks, one would be hard-pressed to find one that is battery-powered, tailor-made for mobile devices, and is as compact, portable and functional as the MixerFace is at any price.

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