Sensors/IoT
Neoji blends automation with energy monitoring

The Premise. The smart home revolution is banging down the doors of houses and apartments redolent in their wasting of energy; both for utilities and in the way residents have to get up, go home, and be present to control anything. Now that that revolution is here, homeowners need access to an automation hub that shares their goals and priorities.

The Product. Neoji can control the entire home using an app on a smartphone or tablet. Equipped with air sensors, a microphone, and an HD camera, homeowners can monitor their own home at their leisure or be alerted to motion or sound when they’re not paying attention. Because Neoji can learn about what’s part of the daily routine and what’s out of the ordinary, phones won’t be littered with notifications about pets playing or kids coming home from school.

The Pitch. Neoji introduces itself as a flexible device perfect for everything from baby monitoring to home security. With a focus on cutting energy costs and doing its part for the environment, Neoji takes things a step farther by planting or preserving a tree for every backer. Neoji wants to collect $100,000 in pledges in order to complete development and move beyond the prototype stage.

The Perks. A Neoji with app, energy coaching, and 24/7 technical support will arrive in April 2015 for those who pledge $299 to the campaign. A color choice between white and black is available for $349, and the model with an HD camera and air quality sensors can be had for $399. A flexible development kit with wall-mounts and access to the SDK goes to backers with $499 to contribute. Additional tiers offer multiple Neoji devices.

The Potential. Neoji is trying to be an all-in-one home automation system that revolutionizes the way homeowners interact with their property. The problem? It’s a little late to the party. In terms of its features and compatibility, this is really in the realm of what consumers are expecting from a device like this. The only way Neoji stands out is in its ecologically-focused presentation. If the campaign video is any indication, Neoji is somewhat fixated on reducing energy costs. For those that have a similar mindset, this will be the smart home environment controller that will be the best fit. Otherwise, Neoji winds up being another face in the crowd.

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