Safety
NOVI portable security system eases burdens of safety, high expense

The Premise. Modern security systems promise innovation and quick response, but can be too complex in the way they work. In addition, they’re expensive and not portable, leaving renters and office owners at risk. 

The Product. NOVI is a portable security system. With three features, this small device looks like a typical smoke detector and attaches to the ceiling. It has an HD camera, motion sensor, siren and smoke detector. Information is sent to an app on one’s smartphone if there is any activity. This allows the user to see exactly what is going on at their home at any time. NOVI is also a learning device, keeping track of typical habits so it knows when to arm itself if the user has forgotten to do so. The app asks for a response when an image is sent including call the police, ignore, or request another image.

The Pitch. The campaign video goes through the downside of working with typical security companies and the upside of NOVI. Scary statistics about the false alarm rate common with regular security companies and the costs associated with that permeate the rest of the campaign. NOVI’s creators also really emphasize that their product requires one payment instead of bothersome monthly fees and contracts. NOVI needs to raise $80,000 for a successful run on Kickstarter.

The Perks. Early birds will receive one sensor and the base station for $149, regularly priced at $199. Higher tiers offer more sensors, great for larger apartments, homes or for landlords who’d like to equip the apartments that they lease. Estimated delivery is set for January 2015.

The Potential. Portable home security systems do exist on the market, but not all take the same approach as NOVI. The Tattletale alarm works remotely as well, but costs $500. Similarly, the SimpliSafe alarm system is portable and connects to one’s cell phone, but the company charges a monthly rate for each added feature. NOVI truly is simple and refined. While it could have more features like a carbon monoxide detector, NOVI’s genius lies in its affordability making it the best option for safety for home owners and especially apartment renters. 

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