Cell Phone Accessories
Nudge filters calls and texts so only important ones come in, nudges you into being social

Smartphones run our daily lives, providing us with calls, texts, e-mails, reminders, and other conveniences. As such, it’s tempting to keep a close eye on the phone to make sure that absolutely nothing is missed. However, no one likes hanging out with someone glued to their phone all the time.

Nudge is a system made so that the phone can stay put away until something really important comes up. This rubbery bracelet features notification lights to alert the wearer to an important call, text, e-mail, calendar reminder, etc. It connects via Bluetooth to an app that allows for notification customization. For instance, it’s possible to allow calls from a boss to come through to the bracelet or texts from kids. Each type of incoming communication can be given either a green light on the bracelet or red. The bracelet features a “shut up” button that lets the phone be silenced if the call is deemed ignorable.

We’ve seen many other bracelets and jewelry and home goods of this type like the Ringly. While certainly a good idea, Nudge fails to live up to its counterparts. Other systems allow for vibrations and lights so that different patterns can be set for different types of notifications. Nudge is unisex, which male backers may appreciate as most other types are for women only, but Nudge will need to push farther to really compete. Backers can have their own for a donation of £29 (~$46) with estimated delivery set for August 2015. Nudge is hoping to raise £35,000 (~$55,000) on Kickstarter.

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