Pets
Pawly shows that the cats will play when the owner’s away

The Premise. Pets are like children for most cat or dog owners. Leaving them to go to work can be heartbreaking and some pets don’t do well on their own all day. Some opt to keep the radio on all day just so their pets don’t feel alone.

The Product. Pawly is an interactive toy for pets to play with. It connects to the owner’s iPhone or Android and allows them to have fun with their pet remotely. With the app, they can control the movement of Pawly, shoot out treats and even take photos or videos. Pawly itself has four all-terrain wheels and is about the size of a laptop. It’s covered by an orange rubber shield to ensure its durability through rough play.

The Pitch. This campaign video tugs at the heartstrings of pet owners watching, showing cat and dog owners leaving their home in the morning. Never fear! They get to play with them from their office desks. If you want to see a rundown of features as well as the bone that tracks the fundraising status, check out the rest of the campaign. Pawly is looking to raise $80,000 on indiegogo.

The Perks. Watch out backers, your pet can be treat-blasted at with this Canadian product for $399 USD if you’re early enough or $449 USD if you’re on the slower side. Reward tiers climb up to $10,000.

The Potential. Remote pet care is nothing new. We’ve seen a ton of products on Backerjack that handle this very same thing like PetPal and Kittyo. Neither of them move like Pawly, but have more practical functions like feeding the pet while you’re away. In addition, Kittyo comes with a laser for cats to chase around. Also, both have speakers so that they can talk to their pet as well as videotape them. Pawly’s mobility is cool, however it has limited function compared to these other two products. In addition, the price is somewhat obscene for a glorified pet watcher. For those who are really concerned about their pets’ burgeoning loneliness, a paid sitter might be a cheaper option.