Food and Beverage
PROMiXX creates a mini-tornado to smooth your protein shake

The Premise. For health nuts and gym rats everywhere, protein shakes are a must. The only problem? Mixing them requires either inconvenient stirring or shaking up, usually resulting in a huge mess.

The Product. PROMiXX is a battery powered mixer that utilizes what the company calls Vortex Mixing Technology to agitate liquids into a vortex. The mixer runs on two AAA batteries in the base, which is detachable from the rest of the bottle to make cleaning a breeze. PROMiXX comes in white, black and hot pink all with a clear body. The blade inside is capable of mixing protein shakes, cocktails, baby formula, beating eggs and more. The PROMiXX 2.0 has supplement storage, brushed aluminum features and runs on a rechargeable lithium-ion battery.

The Pitch. The Kickstarter video is as posh and polished as the British men are who created PROMiXX. They definitely believe in the whole ‘sex sells’ tactic of advertising because they show half-naked women exercising a little too often, though none of them once use the PROMiXX. The best part of the video, however, comes at the end with the blooper reel; making the creators seem playful and less serious than the video suggests. More information can be found on their Web site. PROMiXX is looking to raise $30,000 to shake up their 60 day Kickstarter campaign.

The Perks. The PROMiXX costs backers $30, but for only $35 they can get it a month earlier in April 2014 instead of May. The early-bird and regular priced donation tiers for the PROMiXX 2.0 are $40 and $45 respectively. Reward tiers go up to $100, all offering free shipping to the UK and US.

The Potential. There are plenty of other products out there with PROMiXX’s same goal in mind. The All Ware Typhoon Portable Mixer actually looks and operates exactly like the PROMiXX, except its motor isn’t detachable, making it far less convenient. On Kickstarter, the Umoro mixer bottle received full funding last year and is known for storing supplements on top and then releasing them into the bottle with the push of a button. While not motorized like PROMiXX, the Umoro bottle has the convenience of adding pre-measured supplements to the liquid without even having to open it. For the most part, the PROMiXX appears to be the most versatile bottle of its kind, but could definitely go even further to help beef up its loyal fitness-focused customers.

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