Automotive
QuickTrick SL/SLX helps keeps your tires aligned

The Premise. Out of whack steering can be scary when you’re driving. Bumps, potholes, hitting curbs or everyday wear and tear can mess up your wheel’s alignment over time. It can be costly and time-consuming to bring your car to the mechanic in order to have the alignment checked.

The Product. The QuickTrick SL is a wheel alignment diagnostic system. The product attaches easily to your wheel on the ground, so no lift is needed. It comes with a digital reader that uses arrows to alert the user whether or not the wheel needs to be realigned. The product is made of metal and is about the size of a tire iron, making it easy to store in the car itself if needed.

The Pitch. The campaign opens with a high-quality video showing the QuickTrick being manufactured as well as narrative from the creator about the inspiration for the product. She goes on to explain in detail how to use the product. The rest of the campaign shows testimonials for people who like the QuickTrick and different statistics about the U.S.’s high rate of tire use. QuickTrick hopes to raise $28,250 in a 30-day Kickstarter campaign.

The Perks. Early backers can nab a first production-run QuickTrick SL for $145 with an estimated delivery date of July 2014. Later backers will receive the QuickTrick for a $195 donation in August 2014. The highest $5,500 reward tier offers a trip to Alabama as well as accommodations. The creators plan to use the money from the stretch goal toward attending and competing in a large automotive venue new products competition.

The Potential. While the Internet offers a slew of “home remedies” for diagnosing alignment problems, all depend on feeling instead of hard data. The QuickTrick SL is a great way to save a trip to the mechanics by doing a simply diagnostic all by yourself. The reliability of the instrument is unknown, but if it is completely accurate, the QuickTrick will no doubt enjoy success on the automobile accessory market. 

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