Apparel
Ripflip bridges fin-to-foot evolution in one piece of footwear

The Premise. For avid outdoorsy types and those who work in nature environments, the transition between land and water can be cumbersome. Very few products actually allow a person to transition between streamlined movement in a land environment to a water environment, and footwear choices are even more limited.

The Product. The Ripflip seeks to foil flipper floundering by providing a comfortable, functional shoe and flipper combination. It is essentially a neoprene shoe with some tread and a short flipper attached to it. It has a heel strap for easily putting it on or taking it off,, a midsole for comfort and a sole that provides traction on a variety of surfaces.

The Pitch. The video was obviously shot by a professional and has a really comprehensive view of the product. It’s filled with shots of the product, including close-ups of the tread (designed by a large tread-making company), and shots of the RipFlip in aspirational action that may tip off some of the product’s compromises. For example, the video shows people rock climbing, but how do they know where they’re climbing with three or so inches of flipper hitting the rock before their foot? And how does such a small fin really increase a swimmer’s propulsion?

The Perks. This product offers a sort of hybrid shoe that would definitely protect your feet in a variety of environments and might help you swim around a bit. The tread on the shoe would help the user walk in water, for sure.  In terms of the campaign, you need to donate $90 before you get a prototype of the product.

The Potential. This product seems cool at first, but it leaves a lot of questions unanswered. How well can you really walk in these? Even the models seem to be moving their feet unnaturally.  If you wear these outside, but not in the water, what happens when your feet sweat? How would this product function from cold water to cold air? The Rip Flip may leave many unanswered questions, but would be good fit for scenarios such as beach lifeguarding or camping near a lake.