Connected Objects
SmarTock reinvents the clock as a giant widget for your wall

Once computers and smartphones began surfing the Internet, streaming videos, playing games and also telling the time as a bonus, the wall clock and the wristwatch became obsolete in a hurry.

SmarTock is a wall clock for the 21st century. With Wi-Fi and Bluetooth support, apps for weather, wallpapers, calendars, and more, SmarTock is designed to provide the convenience and aesthetic of having a wall clock into a package that better fits modern times. Using an LCD display with 1080p resolution, SmarTock will be an appealing, modern addition to any home. Inventor Josh Cotton has set a financing goal of $99,000 to begin mass production. Buyers interested in a SmarTock can grab theirs for $179 to ship out in May 2015.

The idea here is solid enough, though whether this does enough to compete with the “smart” accessories is debatable. Compounding this problem is a lack of information or demonstration on the product’s campaign: the internals are explained, some questions are answered, but instead of more concrete details, too much space is spent on sample wallpaper ideas. This could be an idea with merit behind it, but only time will tell if there’s enough concrete work here to result in a competitive product.