Food and Beverage
Synek lets you brew pilsners in your pajamas

editors-choiceThe Premise. Beer straight from the tap is the absolute best. But most decent people don’t have the time or cash flow to hang out at bars all the time. In addition, beer connoisseurs are stuck with whichever beers the bar happens to have on tap. Beer from bottles and cans are okay, but can be expensive. A lot of craft brewers offer their drinkers growlers, but, once opened, they don’t last very long.

The Product. SYNEK is a beer tap system for your home. This device uses SYNEK bags that are vacuum pack and UV protected to store two growler’s worth of beer and keep the liquid fresh for a long time. Using adapter tubes and a tap, anyone can enjoy whichever beer they want right at home. The bags can be filled with bottled beer, canned beer, beer from a another tap or beer straight from the brewery. SYNEK weighs no more than a toaster oven and can go wherever there’s an outlet. 

The Pitch. SYNEK’s Kickstarter campaign begins with a charming and funny video of Steve, the creator, boasting about his product. Bloopers at the end of Steve attempting to grill bananas are especially appreciated. The rest of SYNEK’s campaign is peppered with praise from a number of news television stations, magazines, blogs, companies, and more. Steve also has a collage of the different brands of beer available in SYNEK. This home tap device hopes to raise $250,000 in 30 days.

The Perks. Beer laden backers can get the SYNEK at an early-bird price of $299 or retail price of $349. Higher tiers offer the product in different colors or even in bronze. Reward tiers go up to $10,000 with estimated delivery in March 2015. 

The Potential. Following  in the footsteps of the Keurig and Nespresso coffee pod machines, home draught beer is not an entirely new concept. Other products offer beer from the tap at home, but use different methods to do so. For instance, the Draftmark Tap System comes with large bottles that are loaded into the device and tapped. The different between this and other similar products and the SYNEK is that the SYNEK has unlimited possibilities. It can be filled with any beer that the drinker wishes without being constrained to a small variety. All in all, SYNEK’s portability, style, ease of use and versatility make it the product to beat for those looking to enjoy a great draught beer at home. It will undoubtedly enjoy lots of success on the market.

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