The Premise. Keeping your bike out of the rain prevents it from rusting and means it’s going to function at its best. This is important to not only students and those who ride their bike to work, but also to professional cyclists.
The Product. Bike Poncho provides an alternative to those who don’t have a garage or basement where they can store their bike. If you want to take your bike on the road and have it attached to the back of your vehicle, the bike cover will also work to protect your bike from road debris. The poncho is made of a material that is waterproof, UV and wind resistant, oil resistant, washable and aerodynamic. And when it’s not in use, it folds up neatly to a compact pouch that fits conveniently under your bike seat or can be stored in a book bag.
The Pitch. The video for the $35,000 campaign is into showing rather than telling. While you may not hear anything but upbeat music with an accentuated rhythm, it still effectively demonstrates how the bike cover slides over a bike and protects it from the elements so easily that a child can do it. This doesn’t appear to be a particularly difficult product to use, and so a great deal of explanation regarding how to use it isn’t really necessary.
The Perks. There are six tiers from which a backer may choose. For $250, a backer gets a Bike Poncho with an expected delivery of September 2014.
The Potential. While this may be a product in which students and those who cycle to work have an interest, it’s possible that professional cyclists may be the only niche who are willing to pay the amount that is being requested for the product. Especially since there are several types of bike covers out there for considerably less that do the same thing – even a two-toned one.