Smartwatches are the next must-own mobile accessory, and already the market is full of enticing options. For those that like the look and feel of a classic mechanical watch but still want to be notified of important phone calls, there’s Modillian. Modillian is a strap replacement for a standard watch that can be used with its own app to set alerts to discreetly vibrate if certain people call or text, or even at a certain time, so nobody feels as if they’re less important than a phone. Just don’t leave that wrist on the table when a notification comes in, or all that effort to be discreet might be wasted. Modillian beta straps and apps are ready to go in January 2015 for $99.