Connected Objects
Test tube-like Pocketcopter captures aerial video, hearts

The Premise. Aerial video footage can be expensive and inconvenient to capture. Sometimes, however, to get the perfect shot, you’ll have to travel up to videotape the world below. This requires either a helicopter or ridiculously priced cameras that have the ability to fly.

The Product. A simplified drone, Pocketcopter is a small, portable camera that flies. Using two blades that rotate in opposite directions, this product can capture video from high heights. The way it flies allows the blades to be quiet so their noise doesn’t detract from the footage. With connection to your smartphone, you can operate the app with iOS or Android. A touch screen allows you to control the Pocketcopter along with the video it’s capturing. If the product should become disconnected with the phone, it simply floats down to the ground slowly.

The Pitch. Upon a second viewing of the video, it’s clear that the footage of landscape shown in the beginning few seconds are shot with the Pocketcopter. There’s no clear demonstration of the use of the product and the video is only 25 seconds long. The rest of the campaign explains the product more thoroughly and goes into its various features.This Spanish product hopes to raise €15,000 in a month-long campaign on Indiegogo.

The Perks. For €59, backers will receive the Pocketcopter at an early price or at a regular price of €99. Tiers go up to €260 with estimated delivery in May 2015.

The Potential. The market has several flying camera options to offer. The Phantom 2 Vision is a much bulkier camera and looks like something out of Star Wars. Similarly, the Parrot features four blades and comes with different camouflage options, causing one to wonder why you’d want the camera to be invisible. Pocketcopter is by far the smallest and most portable of these options, not to mention the cheapest. It’s minimal design and affordability make flying footage accessible to amateur cameramen. Pocketcopter is perfect for students or hobby filmmakers alike.

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