Health and Wellness
Upright poises to perfect your posture

The Premise. Poor posture can lead to a slew of health problems as people get older. Those who hunch from time to time in their youth will end up hunching over permanently in old age. With the amount of sitting that people do from day to day, it’s difficult to maintain good posture all the time.

The Product. Upright is a small device that attaches to your lower back. When your posture is poor, the product vibrates, alerting the wearer that they need to straighten out. Multiple sensors allow Upright to detect when the wearer is sitting, standing, running or walking. The accompanying app receives information about your posture habits from the device via Bluetooth technology. Upright is small, white and attaches to your back with a sticky substance.

The Pitch. Upright’s campaign video features several different slouchy people straightening up in situations where confidence is needed, such as an interview or date. Testimonials from users and experts on the benefits of good posture round out the video’s narrative. The rest of the campaign goes through the technology involved in the product as well as detailing the mobile training app that the product comes with. The Swiss-made Upright hopes to raise $70,000 USD on Indiegogo.

The Perks. For an early special price, Upright will cost crooked backers $69. At a regular price, the Upright goes for $79, both with estimated delivery dates of March 2015. Reward tiers go all the way up to $1,725, aka the company pack for any company that wants its employees to sit up straight, not a bad idea. 

The Potential. Posture is definitely a problem for most nowadays. We always seem to be hunched over our computers, books, or phones. Similar to Upright, the Lumo Lift also reminds wearers to sit up straight while tracking activity and posture using an accompanying app. Lumo Lift is a a similar price as Upright, but is worn on the lapel instead of directly on the back. This likely makes it a bit more comfortable if conspicuous. All in all, Upright is a clever product and, if it can stay attached to the skin all day, it will certainly enjoy great success for those looking to alleviate back pain. 

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