Connected Objects
Whome sets the mood with lighting and streamed audio

The Premise.  The primary necessity for any home situation is adequate lighting. Plain light bulbs are so 20th century. Why not have customizable, smart light bulbs that can stream audio throughout the home?

The Product. Whome is a Wi-fi enabled system of LED light bulbs that can be controlled using a proprietary app. Designed for customization and sharing, each Whome supports 256 LED bulbs to fine-tune the color and intensity of the light to fit any room, mood, or social situation. Additionally, each bulb also comes with a built-in speaker, and audio can be streamed to the Whome to provide a whole-home output for party music or ambient backgrounds for relaxing in bed. The app allows users to set timers that will change the bulb’s settings for different times of day and allow easy management of all networked lights in the home, no matter which room.

The Pitch.  Whome is a trendy idea, and so Whome developer WaveBomb has framed its product as young and fashionable in its campaign video. Viewers get a glimpse of the product in action from friends watching a soccer match in proper team lighting to a suggestive bedroom encounter complete with mood lighting and appropriate soundtrack. The Whome’s ease of use in on full display, with simple examples of controlling the light in real-time through the app and connected the bulbs to streaming audio featured. With a goal of £20,000 in place, WaveBomb is hoping to raise the funds necessary to begin mass production and get all the necessary certifications.

The Perks. A single Whome is available for £60, set to launch October 2014. Those who want more than just black or white can get a two-pack in any color for £155. Additional tiers offer quantities of five or seven bulbs.

The Potential. Similar products have been introduced already, either taking the smart light bulb route or the music-powered light approach. Whome feels less like a novelty because it tackles both of these concepts in one device. The design makes the bulbs look a bit like ultra-modern salt and pepper shakers, but being able to stream audio and control lighting color and intensity using a phone and being able to program it to act as a much more pleasant form of morning alarm make this a very appealing product for those that have an easier time rising and shining to their favorite music.

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