The Premise. Every campsite should have a piece of cookware, every camper/outdoorsman should have a receptacle in which to boil water, every home should have an alternate power source in case of emergency and everybody could use an extra method to keep their electronics charged.
The Product. It sounds like someone’s tenth attempt at creating a new strain of super-hemp, but the the PowerPot X is actually the latest in outdoor gear. Its promise of charging modern devices using a must-have piece of equipment for any camper, potentially makes it one of the most practical and ingenious pieces of kit to come along in ages. It’s an aluminum pot that doubles as an electric generator, using thermoelectric technology to convert the heat used to cook or boil water into usable electricity.
The Pitch. The PowerPot X’s marketing may alarm the skeptical consumer. The video production has campy, home-spun feel that, while endearing and aligned with the spirit of the product and its intended consumers, falls slightly short of effective advertising. The product pictures are crisp and clear enough to display its quality. Its technical aspects are comprehensively explained, its production plan seems on-point, and one’s incentives for buying are plentiful, including two sizes, built-in power regulator, dual-USB charging-cord, carrying case, and the confidence of having such a practical and versatile product with no moving parts.
The Perks. Early backing of $165 or $175 earn the 2.3-liter PowerPot X or 3.8-liter PowerPot XL, respectively. Five bucks will get you a sticker that, by the producers’ own admission, might get you pulled over and questioned if placed on your bumper. And for those people of means who are worried about confusion over ownership, a pledge of $249 will rustle up their choice of the PowerPot X or XL with custom laser-engraving.
The Potential. There may be better camping-pots out there. The Lodge LCC3 Logic combo-cooker, perhaps, which sports heavier construction and a lid that doubles as a frying pan, but will it charge the kids’ iPads? And there may be more powerful solar generators available, but they’d never work at night, let alone cook your dinner.