For people on the go, a typical morning routine may include grabbing a coffee and checking smartphones. If that’s the case, the EFFIC mug may be the solution the connected crowd did not know they were looking for. The mug combines a traditional thermos with the utility of a smartphone charger all in one.
The mug comes in a variety of bright colors and is molded with an indent designed to hold a device with the help of a magnet. The other side of the magnet attaches directly to the smartphone. EFFIC uses an external lithium-ion battery that can fully charge a device up to three times. The inner container is made out of stainless steel and BPA-free plastic.
While it may be nice to have a device nestled in the side of a coffee mug, users may not want their smartphones right next to liquid. The company touts a leak-free lid, but most thermoses leak anyway. Pledging $5 or more gets backers the EFFIC mug for delivery in May 2015. The campaign is looking to raise at least $58,000 on Kickstarter.