The Premise. The more options viewers have to interact with traditional video content, the more likely they are to make a connection with that content. 3D glasses have been around for more than half a century, and having to rely on a tablet for supplemental data takes viewers out of the action, so what’s the next logical step? The Product. Invisivision isn’t far off from current-era 3D theater glasses in terms of look and style, but the flip-up lenses offer something that 3D doesn’t even compare to. With the Invisivision technology, videos can provide two different sets of visuals for those looking through the glasses and those that aren’t. From subtitles to completely unique camera angles, hidden content can come in all forms with Invisivision. The applications for the technology will work with movie theaters, televisions, and video games as well. The Pitch. It’s easy to tell right off the bat that Invisivision creators PipeDream Interactive are all about entertainment and making an experience fun. The quirky, high-energy video featuring the company’s CEO, CFO, and COO also showcases the different functions Invisivision can bring to a cinematic or broadcast viewing experience. The campaign video features the acting talents of JP Manoux, and the film created by PipeDream to demo this technology will feature Manoux as well as Aaron Ashmore. PipeDream needs $200,000 CAD to make their pitch to the major movie companies of the world as firm as possible. The Perks. For $25 CAD, supporters can get their own pair of Invisivision glasses complete with a protective case. If something more subtle than blue and green is wanted, limited frame color options are available at the $50 CAD level. The Potential. While the technology for the Invisivision glasses is easy to get excited about , it has a few obstacles ahead of it. First is the North American practice of getting glasses at the showing of any 3D or special screening movies, not bringing an owned pair for home. Second is the hurdle in getting filmmakers to adopt the technology – the PipeDream Interactive team is making their own film, but others may be slow to follow suit. Something like these glasses could be great for cooperative gaming or certain kinds of television viewing, and it will take time and those bold enough to experiment to give Invisivision a proper place in the market.
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