The Premise. Sharing photos is something almost everybody likes to do. Doing so should be easily and unintrusive, combining the excitement of receiving a social media notification with the surprise of an unexpected gift.
The Product. The Appnificent Eclipse is an addition to the smart photo frame market that integrates the features that users are used to applying to their photos when sharing them through social media. This way, using the Eclipse app, owners can take photos, doctor them to make them more attractive, add messages or emoticons, and then share them only to invited users via their Eclipse frames, Twitter, Facebook, and Dropbox. The frame itself connects to a home wi-fi network with a simple push of a button and can hold up to 2GB of photos for viewing as static images or part of a slideshow.
The Pitch. Appnificent Co-Founder Rod Spongberg introduces us to the Eclipse, showcasing how easy it is to connect the frame to both a wireless network and users of the Eclipse app. The rest of the campaign’s site goes over how to use each of the Eclipses features, from applying filters and sharing to adding emoticons and messaging. Appnificent wants to raise $75,000 to handle the tooling and production of the Eclipse. At $100,000 a stretch goal to double the frame’s storage from 2GB to 4GB will be unlocked.
The Perks. The Eclipse is available to backers who pledge $115 in either Charcoal Grey or Optic White. The device is also available with a custom protective travel case at the $165 level. All frames will be delivered In August of this year.
The Potential. There have several digital photo frames posted to crowdfunding sites in the past, and the most common “new” feature is the ability to wirelessly send photos securely. In that, the Appnificent Eclipse offers little in terms of innovation, but what makes it attractive is the large, high-quality display and the Instagram-like features that can be selected through the app before sending out the photo. The Eclipse is a strong choice for anyone in the market for a digital photo frame, but doesn’t quite offer enough to make consumers want to replace their existing frame.