The Premise. Disciplining children is the one part of parenthood that isn’t so great. Most kids don’t respond to their parents simply because they are their parents. Outside sources sometimes have better luck showing children the difference between right and wrong.
The Product. Taking a naming cue from such sitting toys as The Elf on the Shelf and the crowdfunded Mensch on a Bench, Bear on the Chair is a behavioral modification tool for children. This cuddly toy sits on a white chair and hangs out with your child. If your child’s behavior is good, you can attach the yellow happy face to the bear’s shirt. However, if bad behavior ensues, simply attach the red sad face. Your child will take responsibility for the bear’s mood like a friend and will change their behavior to do so. The bear was designed to be super cute and cuddly as well as gender neutral making it great for girls and boys alike.
The Pitch. Bear on the Chair starts with a longer video of dramatizations of a bratty girl refusing to do what her father asks. It lacks a moment where the girl actually responds to the bear’s sad face, but you get the idea either way. The remainder of the campaign talks about the bear’s friends: Santa, the Tooth Fairy and Easter Bunny, and about how each bear comes with its own adoption certificate upon naming it. The Bear on the Chair needs some money for its honey — $10,000 in a 45-day Kickstarter campaign.
The Perks. Backers can receive this cuddly bear for $55 with an estimated delivery date of July 2014. Reward tiers go all the way up to $1,000 for backers who really really love teddy bears.
The Potential. Bear on the Chair is aimed at bettering a child’s behavior, though seems a little bit manipulative in the way it works. Also, if this bear and child are so close, wouldn’t the child notice that the happy/sad faces are removable? The campaign would benefit from testimonials of parents who can vouch for the Bear’s success. Still, Bear on the Chair presents a unique opportunity for parents to teach children how their naughty actions can influence others. Any toy that has the potential to make a child a little less naughty, even if a little expensive, is certainly welcome on the market for frustrated parents.