The Premise. Young children face fear, injury and anxiety when attempting to learn how to ride a bike. For some, it’s natural and for others it can take a long time. Children with disabilities also struggle with the delicate movement and balance needed to learn to ride a bicycle.
The Product. The Jyrobike takes the uncertainty out of elementary bicycle riding. Coming in two different sizes, the front wheel of the bike use stabilizer technology so that the bike will not tip over, much like Weebles. The wheels have three settings. On the highest setting, the bike is its most stable and then becomes less stable with the other two settings so that when the child feels comfortable, he or she can ride on their own without assistance. The wheel charges with a microUSB and also has a speaker that provides fun sounds during the ride. A wireless remote allows parents to adjust settings while the child rides so that they’ll learn to balance on their own.
The Pitch. Jyrobike’s lengthy campaign video shows the bike in action with small and handicapped children and even shows the bike riding upright on its own to display its stability. The creators talk about the physics of bike, explaining how it works and go through the different features of their reinvented wheel. Jyrobike is striving for a $100,000 goal in a 30-day Kickstarter campaign.
The Perks. Early backers will receive the 12” wheel and wireless controller so that they can turn their own bikes into a Jyrobike for $129 or, later, just the wheel for the same price. The 16” wheel and controller go for $149 early or regularly at the same price for just the wheel. For $249, early backers get the 12” bike and wireless controller or, when the early prices run out, just the bike for the same price. Similarly, the 16” bike and controller cost $299 early or the same price for just the bike later. Reward tiers go all the way up to $5,000 with delivery set for January 2015.
The Potential. Plenty of children have learned to ride their bikes without this product. However, the thought of avoiding fear and injury is certainly appealing to both children and parents. The coolest thing about this product is perhaps its potential to help older children with disabilities. It provides the bridge needed to get over the daunting beginning phases of learning in order to really begin to enjoy cycling. Jyrobike’s intentions are noble and it definitely has a place on the market for safety-obsessed parents and clumsy children alike.
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