colors – Backerjack

The Premise. Sometimes our connected devices act as everything from babysitters to educational teachers when our children use them. The long-lasting impact of early life in front of a screen is still unknown, but for now it seems the pros safely outweigh the cons.

The Product. Mozbii is a color-selecting stylus designed with children in mind. Shaped like a lollipop and easy to hold, the stylus is crafted partially out of medical grade silica-gel and has a flexible neck. It was created to give children a new way to interact with their surroundings while they play with their tablets. Simply press Mozbii to any object in your vicinity to duplicate its color, wait for an LED light to indicate the color has been picked up, and draw with that color on several compatible apps on your tablet. There are minimal buttons, the charger port is magnetic for easier time plugging in, and the battery can last up to 10 days between charges. With a 16-bit color sensor it can recognize more than 65,000 different colors in the spectrum.

The Pitch. The original campaign video is bright and engaging, and shows how children can easily use Mozbii to “collect” and learn about different colors in their environment. The newer video featured is more of a simple demonstration by an adult who chooses colors from many objects on a table, and even includes his tee shirt and hair to paint a picture on the coloring book app. Other tidbits from the campaign page include a sneak peek at limited edition colors, product development timelines, and details to be seen in later software versions. The project is looking to fund their goal of $30,000 in 30 days.

The Perks. Early birds who pledge $64 will receive one of the first Mozbii styluses in orange or pink. For a pledge of $15 more, you can select from one of six Mozbii colors and will even get a carrying case. Become a VIP with a pledge of $10,000 or more, which will secure you six Mozbiis, six carrying cases, a day with UFRO founder in Taipei (travel /accommodations not included), and an exclusive factory tour. You will also be one of the first to access the developer’s kit.

The Potential. The product concept is certainly unique and refreshing and has a lot of potential among parents who see value in tablets as educational tools. This technology allows children to be more aware of their environments while also incorporating the tablets that they use every day. With that said, there is much more potential for Mozbii to become a teaching tool for tots still learning about colors than what is being initially presented. The product may see more success in later versions, where the emphasis is a better hybrid of learning and fun.