The Premise. Everyone has to do laundry, but the process of washing and drying clothes is incredibly expensive and can be damaging to items of clothes. To preserve their items, many families are turning to air drying – it’s more economical and doesn’t cause shrinkage. But there isn’t really a sturdy, compact device that provides adequate clothes-drying space.
The Product. DryAway seeks to replace “traditional” laundry hanging racks with something more slender. The company has developed a permanent fixtures that can be tucked away into the space next to the machines or in a closet. Essentially, DryAway consists of tall, bamboo frames with adjustable hanging rods. The frames are mounted onto tracks, which then can be pushed backwards. No unsightly mess and the clothes go out of the way while drying. It’s a similar design to those ultra-thin “pantries” that can be built in next to the refrigerator.
The Pitch. The premise-heavy video spends a lot of time talking about all of the other options that are available and not painting them in a great light, obviously. The campaign page shows DryAway in all of its multiple configuration glory embedded into a wall or available in a standalone closet scenario. Inventor Jim Lutz reads that the product, which now has its own Web site, took four years to develop.
The Perks. To get a DrayAway of one’s own, prepare to slide over $445 for the system. Obviously a set like this is going to cost, but that seems a little excessive, especially when it seems someone with basic handyman skills could replicate the system for less than that. As might be expected of a custom-installed product, the proposition isn’t about a box showing up at your doorstep. If you live within 100 miles of Milwaukee (and why wouldn’t you?), the project team will install DryAway at your home if you send them the measurements of the space that it will fill. Otherwise, they recommend use of a contractor.
The Potential. DryAway offers discreet high capacity although most consumers probably don’t hang dry all of their clothes and wouldn’t need something this extensive. It does make good use of dead space in laundry rooms and seems to be an environmentally superior option. But it seems anyone who might be able to invest in this probably isn’t worried about the cost of drying their clothes. There seems to be a big middle ground between the flimsy drying stands mocked in the DryAway video and hundreds of dollars for something that’s a custom installation.