The Premise. Moms and dads can get tired from carrying their babies around all day. However, all of this lifting can become quite taxing. Many carriers are designed for the baby’s comfort, leaving little thought to its parents, which can lead to back problems and poor posture.
The Product. Hipster is a baby carrier designed with both parent and child in mind. The weight of the baby sits on the hips instead of on the shoulders. The baby can sit in the front, back or on the parent’s hips, but the fastener keeps the spine straight to avoid injury. With versatile straps, the carrier can hold the child in a total of nine different ways. Using different attachable layers, the carrier can be made summer friendly with less padding and winter friendly with more. Additional pockets and compartments make it easy for parents to store whatever they may need while holding their child. Hipster comes in different colors and patterns with additional accessories like the head cover.
The Pitch. This Swiss product was created by a couple, Cecillia and Alessandro. As explained in their video, when Cecillia pinched a nerve in her back, she struggled to pick up her baby. Different carriers weren’t working for her unique back problems. Thus, the idea for Hipster was born. The rest of the campaign goes through reward tiers, specs and shows Alessandro using Hipster in its 9 different ways. Hipster is looking to raise $25,000 on Kickstarter.
The Perks. For only $100, backers can receive the Hipster at an early-bird price with estimated delivery set for August 2014. The regular price of $120 offers delivery in September 2014. Tiers offer a variety of accessories and colors and go up all the way up to $1,000.
The Potential. People are really beginning to get wise to the fact that poor posture can be extremely detrimental. Many hiking packs load weight onto the lower back and hips in order to give shoulders a rest. Hipster uses the same idea for kids. Another low-fastening baby carrier, the Side Ride Hip Carrier, uses the same idea to hold kids on the hips, buthas only two options for carrying instead of nine. The baby carrier’s versatility and posture control make it a sensible and desirable contender on the new parent market.