The sedentary nature of today’s youth is well-documented, leading many to deride the role screen time contributes to the problem. With applications like Pokemon GO leading a change in mainstream attitudes about how screens can be a benefit rather than a nuisance, BRILLAR looks to capitalize on this renewed awareness with its own twist.
BRILLAR is a chimera of a kid’s smartwatch. It not only tells time but also boasts a micro-SIM slot for its phone function, the ability to store 11 pre-set contacts, a walkie-talkie, a GPS unit, and a pedometer. This forms the basis for the Roodymentary application, a challenge-based gaming experience that offers children real-life challenges that get them up and moving by completing scavenger hunts to workouts for digital rewards they can show off to friends.