The Premise. You’re off making contacts, getting demos out, and, generally taking the world by storm, when you’re suddenly hit with the need to record a song or demo. There’s no way to get to a recording studio and you feel your inspiration fading. What to do?
The Product. The MixerFace is a musical interface that allows you to get studio-quality sound from recordings made with your laptop, tablet or smartphone. It allows you to bypass these devices’ usual audio inputs, and plug an instrument or pro-quality mic in, directly.
The Pitch. The inventor knows his stuff, referring to factors that define a quality recording, like mikes that are optimized for professional sound, and that mobile devices don’t have them. The interface is built on the proven platform of the Hi-Fi M8, the best amplifier that CNET has ever tested according to the presentation. The well-produced video parodies a movie trailer, right down to the dramatic music, and trademark clichés: “In a world…, One man…,” and so on. It provides an extremely concise, professional and knowledgeable pitch, albeit, a rather thin presentation.
In other words, you get a lot of reasons for using the MixerFace, but not a lot about the product itself. This is partially remedied, however, with a comprehensive list of technical information, like its Li-Polymer battery, low-noise boutique pre-amps, 48v phantom power, product compatibility, and a ton of other specs that will leave the layman’s head spinning.
The Perks. There are two unique aspects to the the products perks — an early early-bird price, and an incentive for referring friends. The regular reward price is $349, but early birds can take delivery on the first day of spring (March 20th), or on tax-day for $279 and $299, respectively. And for you referrers, there is the opportunity to earn free equipment like other instrument interfaces, MixerFaces, and studio monitors (speakers) if you get your friends to spend at least $500.
The Potential. This product depends on third parties’ recording apps. The presentation includes a list of musicians/professionals that endorse the company’s other products. These two details alone are enough to make the seasoned studio rat a bit leery. But, it must be said, while there are other interfaces that sell for as little 50 bucks, one would be hard-pressed to find one that is battery-powered, tailor-made for mobile devices, and is as compact, portable and functional as the MixerFace is at any price.