The Premise. Sometimes the most precious memories in life can be the most unprecedented. These unexpected moments can add a delightful twist of color into life, and they should never be lost or forgotten. But oftentimes it’s either too cumbersome or too late to pull out a camera and take a video that can be cherished forever.
The Product. The meMini is a wearable camera that lets you record events after they happen. Designed to be small and unnoticeable, it magnetically clips onto your clothing and records continuous loops that can be set anywhere between five seconds to five minutes. If something special happens but you were unable to pull your camera out in time, there’s no need to worry. Simply press the Recall button and the meMini will send that moment to its secure cloud based server for you to view later on your meMini.com profile. Because life’s most precious moments deserve to be shared, meMini also has an iPhone app that makes it easy to share your videos with family and friends.
The Pitch. Co-Founder Sam Lee starts off his narration of the meMini by introducing it as the world’s first wearable camera that makes it possible to record moments after they happen. He then shows the process and the detail that he and his team went through to make sure that the meMini was both simple and innovative in the way that we capture, store, and share our most treasured memories.The device eliminates the need for cords and memory cards because of its unique cloud-based storage system, which makes it easy to go back and relive memories in their purest form as they happen. Lee and co-founder Ben Bodely end the video by asking for a donation to fulfill their first order to put the meMini into production.
The Perks. Scheduled to be shipped in June 2014, a few early bird specials that will land you a meMini in the color of your choice for just $149. After this deal is over, you can still claim the same prize for $159, which is still a pretty good deal for a 1080p HD video recording device with image stabilization.
The Potential. Going head to head with wearable video capture products such as the Looxcie 3, the meMini could change the way that moments are captured. Instead of a performance in front of a video camera, the meMini captures a memory as a candid visual that accurately portrays the moment as it happened and as you remembered it. Wearable cameras still have their share of stigma, though, and the meMini’s battery will power it for only three hours at a time. Still, it’s the closest thing we might have to the rewind button on what we’ve experienced.