The Premise. The internet of Things continues to boom with smart this and smart that, but these products should do more than just talk with the cloud, internet, or social media. They should talk to each other in an integrated way.
The Product. Designed at its core to cooperate with each other, the MADICE smart camera and smart watch are pocket-sized, sturdy devices that bring a wide range of features in a small, wearable package. Both products offer 3G connectivity, quad core processors, and resistance to water and dust. The camera offers 13 megapixel resolution and has the ability to stream video live over 3G to any device, including the MADICE smart watch itself. Combined, these Android devices can display 1080p high-definition video, run standard Android apps, with the added bonus of the smart camera functioning on its own.
The Pitch. MADICE is a team comprised of creative individuayls from artists to musicians and more, so the campaign for the device is framed naturally to a similar market. The MADICE sells itself as a powerful hands-free tool that can give complete control over a phone or capture the creative spark with pictures nad video. MADICE wants to raise $30,000 to finalize the mobile app for the smart pair and to test and optimize the firmware and hardware.
The Perks. The MADICE smart camera is available for pledges of $139, the smart watch for $189, and the pair for $309. All are expected to ship out at the end of the year. Each item is also available with a 64GB variant compared to the standard 32, for $329 and $379 for camera and watch, respectively.
The Potential. The built-in 3G on these devices make them really great for streaming live video or events as they happen. The overall design is a bit plain, reminiscent of the boxy calculator watches of the 1980s, but the internal power and capabilities of the MADICE smart watch are tempting alone. Paired with the smart camera to create the advertised “smart pair,” that only opens up new opportunities for MADICE to carve out a niche in the already crowded market of smart watches and digital cameras. Without the pair, the devices are certainly powerful, but not so much that they stand high above the competition.