The fastest way to create home automation is to start off with the infrastructure. If your outlets are smart enough to be turned on and off automatically, so too can any device plugged into them.
The Smart Outlet from Newbeem is a wall outlet that adds more features than simply providing power. With a built in surge protector, this device turns any outlet into three outlets, one of those three being Wi-fi enabled. With that and the variable dimmer inside, any light or appliance can be plugged in and controlled manually using a phone or set up on a timer or programmable dimming pattern. Newbeem is trying to raise $20,000 CAD to fund mass production of the outlets. Picking up a Smart Outlet will only cost supports $30 CAD, with an expected shipping date of November.
Anything that makes smart electricity more accessible and easy to use is always a welcome addition to the market. Two questions stick out when viewing this product however. First, how does it differentiate itself from competitors like WeMo or Brightup? Second, why is only one of the outlets Wi-fi enabled? Without adequate answers, this may prove to be a product of middling quality at best.