The Premise. It seems everything done on the Internet is recorded and logged, either through malware, viruses, or even just data mining done by major websites to compile a complete profile on users to as to create more effective advertising. The one thing everyone seems to agree on is that digital privacy is a serious issue going forward.
The Product. Tego is a small, simple box that plugs into any outlet and pairs up with any device on a network. From there, that device can be used to control access to other devices, from laptops to phones or anything else. Then Tego gets to work guarding files, making all web activity anonymous, and controlling who has access to what files and when. Tego basically serves as a traffic light that allows the right users and services through while stopping unauthorized or unwanted access for good.
The Pitch. Using the tried-and-true method of the disembodied hand drawing all the graphics necessary to show off the device, Tego developer Matchupbox really drives home the importance of digital privacy and how its little box makes it all possible. Though sadly there are no demonstrations of Tego in action, the explanation makes it sound simple enough for anybody to set up confidently and quickly. More diagrams follow in the additional campaign materials, getting into the nitty-gritty of just what Tego does and why it’s necessary to use. Matchupbox needs $100,000 to finish tooling, testing, and assembly of the devices.
The Perks. The Tego system should be out to backers at the end of this year, and can be purchased for $149. A personal engraving can be made on the Tego at the $299 level, and a two-pack of Tego is available for $399.
The Potential. Computer safety and privacy is a somewhat contentious issue because for every advancement in security, there comes a push from both sides of the issue to try and break it. Both unscrupulous parties and security-minded experts determined to know just how safe something is go all in on trying to break the latest and largest lock. Tego could be another casualty in this battle but perhaps more importantly, doesn’t necessarily bring anything new to the field. Private networks already exist and can be configured to suit any user’s needs, although the process of doing so can be difficult for the end user. For those that want security without learning advanced techniques, Tego is a great solution. Others may be better served with other means.
