The Premise. Perfecting the one-handed shot in basketball is essential to honing a player’s game. It’s difficult to learn this shot, however, and most make the mistake of using two hands which can mess up the accuracy of the shot.
The Product. The Shoot Natural Glove is a basketball shooting training tool that allows players to feel what it’s like to shoot a proper one-handed basket. It is simply a glove that shapes the hand in the correct way for a one-handed shot by eliminating “thumbing”, one of the biggest problems in basketball shooting according to the campaign. The glove is black, fingerless, reversible and keeps the thumb rigid with a piece of built-in plastic.
The Pitch. Shot in a gym and accompanied by a number of demos as well as a cameo by a former NBA pro, the video for the Natural Glove tells the story of how the creator came inspired to create the glove. After breaking his thumb and ignoring doctors’ orders about staying off the court, he discovered that his cast helped his game. It was this incident that gave him the idea for his product. This shooting aid hopes to raise a relatively modest $5,000 in a 30-day run on Kickstarter.
The Perks. One Shoot Glove goes for $30 on Kickstarter with an estimated delivery date of June 2014. Reward tiers go up to $250. A stretch goal of $15,000 has been set to allow for more options for glove colors in the future.
The Potential. Other products don’t seem to offer the flexibility that the Shoot Natural Glove does. For instance, the J-Glove isn’t ambidextrous like the Natural Glove is and can only be bought either for the left side or right side. The Shotloc aid is quite rigid and doesn’t really teach the player what a good shot feels like, but only really works when worn with few lasting effects. It seems that the Shoot Natural Glove is one of the few out there that focuses on the guide hand alone, teaches muscle memory and doesn’t constrict the hand like other aids do. In addition, the price isn’t bad either, especially for a glove that fits onto both the left and right hands.