Sadly, a roundtable of friends at a restaurant staring at their screens instead of at one other is a common sight to see. Critics point to scenarios like this as an example social deterioration, but Simple Matters likes to think they have a solution that’s both simple and elegant. Called Ditto, the device is billed as the anti-gadget that will get eyes away from screens so that people can focus more on real life and all the interactions that enrich it. By pairing the device using Bluetooth LE to a smartphone or tablet, users can customize who or what is important enough to reach them and doing so eliminates those pesky ghost vibrations that are felt every so often. It can be discretely placed anywhere from undergarments to the small pocket of a pair of jeans as its small, pebble-like shape comes complete with a built-in clip, so users will always be sure to feel the Ditto and the important events associated with it.
Ditto’s minimalist aesthetic fits a wide variety of lifestyles and can come in handy for those who truly want to separate themselves from the many screens in our lives. The similar Amiloom aims to get people away from their phones by connecting friends with an app, but Ditto really goes for the root of the problem by blocking intrusive notifications. Simple Matters is looking for $100,000 for this noble effort. If they succeed, backers can expect the $29 device to be at their door in March of 2015.