Toys
CubeCraft brings Minecraft-style blocks to the real third dimension

The Premise. Plenty of kids love to play with Legos and blocks. But toys in that realm are meeting their match, because, until now, we were bound by the lockable structures on the bottom or, quite frankly, by physics.

The Product. Inspired by the wildly popular game Minecraft (for which kids show a special fondness), CubeCraft seeks to push the bounds of limitation by giving you small blocks that can be arranged in any way. Each cube has magnets sealed inside that allow you to build structures that wouldn’t be possible with non-magnetic blocks. You can combine the individual blocks into one larger block, use that to build a base, and then continue on using the smaller blocks. CubeCraft cubes can also be further customized with stickers, LEDs or other geekery.

The Pitch. The CubeCraft campaign itself builds primarily off two videos — a still-heavy unnarrated one that shows many configurations of the progress and a secondary one that introduces the creators and provides a lot of information. The partners tell how they came together, what they’re asking for, how their designs are safe for children over the age of 5, what your funding will go toward, and how these blocks could be used to ease stress or in the classroom. Sure, the developers may be a little camera shy, but they know a lot about their products and showcase them as well as they can.

The Perks. For $27, you receive the “stress” set (the name of which proves they’re marketing these toys to adults as well). It consists of eight cubes and would be great for people who need something to do with their hands while they’re working. The prices and set sizes go up from there, $121 for the “inventor set” with 64 cubes and $299 for the classroom set with 216 pieces. These toys would definitely spark imagination in children and adults alike.

The Potential. New toys that aren’t digital are in high demand. Many parents don’t want their kids on computer games all the time, but kids are bored by regular blocks. CubeCraft would definitely keep the kids interested and the parents happy.