Personal Transportation
Onewheel rolls through the middle of an electric skateboard

The Premise. Lots of folks love to use their skateboards but are tired of having to kick their way through town. Maybe the shock inflicted by every little crack or pebble they roll over with their existing board is too much or they want a more enjoyable means of transport. Or maybe they just love to surf or snowboard and still itch for the slopes and the surf even with no powder or waves to shred.

The Product. Meant to satisfy that itch while being super-intuitive and easy to use, the Onewheel is the latest in electric skateboards. It looks like a skateboard with a go-cart wheel sticking up through the middle of it, allowing you to put your feet on either side of, kind of like those pogo-balls from the ’80s.

The Pitch. The campaign video artistically and professionally depicts Onewheel riders rolling and carving through city streets, turning the heads of the hip, urban youth as they do. A comprehensive chart of components leads into a by a detailed breakdown of their attributes/technical specs. An extremely comprehensive shipping production chart is provided, and all pics are pertinent and professional. The campaign highlights Onewheel’s construction attributes, like its 6061 billet aluminum frame, its brushless, direct-drive hub motor, and Canadian maple deck, as well as its inventor’s and technician’s well-established qualifications. A little more explanation of how a motorized wheel’s only moving part can be the wheel seems warranted, however. Pictures of high-tech production equipment that looks like something you’d find on a nuclear sub, and terms like algorithms, gyroscopes and accelerometers, even when duly explained, can still fly well over the layman’s head.

The Perks. The Onewheel is not a toy, unless your kid is Richie Rich. One (blue) Onewheel can be had for a backing of no less than $1,299. Be prepared to shell out another c-note for the 20-min charger, and another three on top of that if you want to choose from the black or pink options. The Potential. The Onewheel provides only 20 minutes of ride time per one-hour charge (20-minute with a high-speed charger). Despite that, it still seems like it would be that must-have plaything of the cool people if it didn’t cost those cool people a few months’ worth of not-so-cool rent.