Smart Home
SherloQ keeps an eye on homes from any mobile device

The Premise. Home security and smart home features go hand in hand. Being able to control aspects of a home from a distance using a smartphone is something dozens of companies are trying to make a reality for users, but can that be upgraded to include live security features from anywhere?

The Product. Offering cloud-based, around the clock surveillance and home lighting control, the SherloQ system is designed for any house or business. The standalone camera can be mounted anywhere and accessed using any iOS or Android device to view and record live video from a distance. Additionally, the SherloQ system can be used to control lighting or other electrical appliances connected to its power strip.

The Pitch. The SherloQ campaign feels a bit rushed, or at the very least, carelessly translated. The reward tiers overlap a bit but can be unclear exactly what they provide, and the video and photos contain some stock shoddy clip art-level production values. The official product website is much easier to use and comprehend, and is recommended for those that are interested in learning about the SherloQ. Photar AG, the company behind SherloQ, needs $100,000 to make a larger initial production as the company expands to the United States.

The Perks. For $99, backers can get a stand-alone SherloQ camera with wide angle lens, motion detector, microphone, siren, and more, in August 2014. Other add-ons are available including a wi-fi doorbell and night vision capabilities for those concerned with uninvited late night visitors.

The Potential. SherloQ is a good idea, but not an innovative one. The live streaming video aspect of smart home apps is being explored by nearly every company pushing the technology, and so the system feels like another competitor rather than a game-changer. It’s certainly something that many homeowners would like to have, but those with the money to spare will probably opt for more all-inclusive systems. The only for-sure must-have feature here is the ability to record surveillance video, which could be helpful with insurance companies or in court.

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