Imaging
Tiny Camarama attaches to keychains, Polaroid’s past

The Premise. Feeling nostalgia for the instant cameras of yesteryear, complete with dubious image quality? Did you ever want a retro-style digital camera the size of your thumbnail? How about a stunning *cough* 1.3 megapixel photo that you have to keep on some sort of accessory keychain so you don’t lose it?

The Product. This IndieGoGo project creates a tiny, functional replica of the iconic Polaroid instant camera, swapping out digital images for stamp-like instant prints. It comes with a micro-USB cord, is rechargeable, and is a little bit on the cute side. But honestly, any smartphone has a better quality camera and the ability to immediately post it to any number of social media outlets.

The Pitch. The video is an odd mashup of slow saxophones paired with teenagers on the beach and adults at some sort of cocktail party. It’s clear that the adults are having trouble holding onto the product. There’s also a sequence from the “factory” where they make the product, but the creators are seeking $10,000 to move past a prototype.

The Perks. A novelty item, the Camerama might be a good gift, or even a good gag gift. But at $50, it’s not exactly cheap compared to other keychain cameras. If anyone were to appreciate it, the target demographic would probably be teens who like to have trinkets. Backers will receive a Camerama product in return for their support.

The Potential. The creators of Camarama want to eventually expand their product line to have their digital cameras inserted into other retro shapes. First, though, they must peddle a joke-quality quality camera. At a lower price, it might show up at Urban Outfitters. Laugh-inducing as it may be, though, the Camarama is going to be a tough sell beyond the least price-sensitive of Polaroid nostalgia buffs.

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