Kids/Babies
XYZ shows that its hip to be square among building toys

The Premise. Children play with toys to learn fundamental skills they will need later in life. Building toys are particularly beneficial for kids, teaching them rules about structure and space. 

The Product. XYZ is a building toy comprised of squares that interlock together at their edges. They come in different colors and are large enough to easily create a life-size structure. Made of a recyclable material, these blocks are not only environmentally friendly, but also extremely strong. Part of the campaign features a creator standing on a four tile block with ease.

The Pitch. The campaign video for XYZ shows a few of the hundreds upon hundreds of ways that the tiles can be used. It shows the versatility of the product featuring smaller structures like laptop platforms or larger products like robots. The rest of the campaign goes into XYZ’s backstory of how the idea was conceived during a university project. This London-made product hopes to raise £30,000 in a 30-day Kickstarter campaign.

The Perks. For an early £20 or regular £25, backers can enjoy the basic cube kit which comes with six tiles. Different tiers offer different amounts of tiles. The Designers pack comes with 50 tiles of different colors for £50 early or £60 regularly. Higher tiers offer tiles that glow in the dark and change color. The highest tier of £500 give backers enough tiles to make a robot. All tiers have estimated delivery set in September 2014.

The Potential. The toy building market has seen numerous products looking for crowd funding recently. These products will either use three-dimensional blocks like CubeCraft and Snaak or will use a series of connectors, such as Strawbees. XYZ is unique in that it uses flat tiles which may not allow for the most elaborate of creations, but does allow for functional objects, such as the laptop stand. It also has potential for making larger structures, allowing children to really let their imaginations run wild in building forts for them to play inside of. All in all, this flatter product offers a new shape to the somewhat crowded toy building market.

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